Writing & Communication Arts

Writing, Connecting, and Communicating

Writing makes things happen. As a Writing and Communication Arts major, you'll have the opportunity to refine your unique voice and harness your creativity. You'll study the power and importance of storytelling in its many forms and do so in intimate, classroom settings with other like-minded writers. 

The benefits of this program are both practical and personal. You'll cultivate critical awareness of the human experience and pursue creative ways to compose and communicate your ideas and stories. By becoming a flexible, problem-solving, and technologically savvy communicator, you'll be prepared for effective entry into a wide range of careers. 

Program Highlights

An Internship Every Year

Every year, beginning your first year, you’ll design a Field Period® experience that could take you into a newsroom, a television studio, a publishing house, a marketing firm, an arts center – anyplace where clear, crisp communication is essential. You’ll work alongside industry professionals, sharpen your craft, and expand your professional network. 

Practical Writing Expertise

The Writing and Communication Arts program focuses on cultivating expertise in writing for an array of media and genres, ranging from creative fiction to social media marketing. You'll graduate with a robust portfolio of work that encompasses class assignments and real-world compositions from experiential projects and Field Period experiences.

In-Demand Skills

Look at nearly any list of employers' most in-demand skills and you're bound to see "writing" or "communication." The Writing and Communication Arts degree equips you with a solid foundation in transferable skills that are sought-after in nearly every position and in any industry. 

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As a Writing and Communication Arts major, you'll learn to master both the creative and practical aspects of writing. 

Todays’ varied platforms demand a deep grasp of specific writing skills, along with individualized communications strategies. The Writing and Communication Arts program is designed to deliver both.

Courses such as “Writing for Social Media” delve into the intricacies of tailoring language for specific platforms and audiences, and the “Editing and Publishing” course provides a 360-degree immersion into the components of the writing process that come after the writing itself.

Writing and Communication Arts majors also enjoy courses such as "Creative Nonfiction" — which delves into literary journalism, travel writing, essays, and memoirs — and "Principles of Creative Writing," a course designed to fine-tune your ability to craft intriguing works of fiction. 

You can’t write without being a voracious reader, so in addition to the work presented by your classmates, you’ll be reading poetry and short stories from the masters to help fuel your own creativity.

Ultimately, the B.A. in Writing and Communication Arts will open doors to opportunity for you, whether you plan on becoming a professional writer or entering a field, such as law or business, that values carefully constructed prose and the ability to inform, entertain, or persuade an audience. 

What Can I Do with a Writing Degree?

A Writing and Communication Arts degree opens a variety of career paths in nearly any industry. Examples include:

  • Advertising or Promotions Manager
  • Community Relations Specialist/Manager
  • Content Strategist
  • Copywriter
  • Editor
  • Entertainment/Literary Agent
  • Fundraising Specialist/Manager
  • Grant Writer
  • Journalist/Reporter
  • Lawyer/Judge
  • Librarian
  • Marketing Specialist
  • Online Community Manager
  • Paralegal/Legal Assistant
  • Political Consultant (media relations, fundraising, survey research, etc.)
  • Professor
  • Proofreader
  • Proposal Writer
  • Public Relations Specialist/Manager
  • Publisher
  • Reporter/Correspondent/Journalist
  • Social Media Specialist
  • Speechwriter
  • Technical Writer
  • Writer

Writing & Communication Capstone

The Professional Capstone is a concluding interdisciplinary course that allows students to practice and prepare for professional success after graduation.

You’ll reflect on, document, and offer presentations of your full body of work. You’ll also engage in a team-based interdisciplinary project representing a commercial, cultural, or social concern. Students develop strong creative solutions in the context of real-world challenges.

Keuka College's Field Period

Much More Than An Annual Internship

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Build Your Résumé

And Your Own Professional Network

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Get Real Experience

You'll Use in Your Field and Throughout Your Life

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Discover Yourself

Learn What You Like and Where You Want to Go

It is a very humbling experience to mold someone else’s story into an article that can be printed in a paper, and then read by other individuals in the community.
It’s something that I think is a big deal, so I am extremely grateful that I was able to participate in this Field Period® experience.

Christina Young '19

Where Can I Do a Writing Field Period?

  • 54th Senate District
  • A Woman's Resource
  • Allison Sprock Museum
  • Appleridge
  • Bev & Co.
  • Chemung District Attorney
  • City of Canandaigua
  • Clyde-Savannah Public Library
  • Eagle Newspapers
  • Elmira Enforcers
  • Encore Events
  • Finger Lakes Boating Museum
  • Finger Lakes Times
  • Fotoimpressions Studio
  • Geneva Public Library
  • George Eastman House
  • Glenn Curtiss Museum
  • Lollypop Farm
  • Mackenzie-Childs LLC.
  • News Channel 9
  • Nolan's on Canandaigua Lake
  • O'Connell Electric Company
  • Our Lady of Mercy
  • Paychex
  • Rochester Museum & Science Center
  • Rochester RazorSharks
  • Rochester Rhinos
  • Sonnenberg Gardens
  • Sutherland Global Services
  • Syracuse Silver Knights
  • TEDxRochester
  • The Chronicle-Express
  • Tickleme Entertainment
  • Utica Comets Hockey Team
  • Washington Football Team
  • Williamstown Public Library
  • Yes.FM

Your future writing professors are much more than exceptional teachers — they're accomplished writers and extraordinary academic advisors. 

Estimate Your Scholarship

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With maximum state and federal aid, you could attend Keuka College for just per year. Check our math.

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Affording Your Keuka College Education

Keuka College scholarships, state and federal grants, employer tuition remission, and military benefits are financial aid options that may be available to you. Our financial aid team is here to help you navigate the process and find as many opportunities as are available to you. 

Your application for admission is also your application for financial aid. It's free to apply, so why not start your application today?

Comparing Us to a SUNY or CUNY?
"Free tuition" at state schools doesn't come without costs. Even though Keuka College is private, that doesn't mean a state school will be less expensive for you, even if you're eligible for the Excelsior Scholarship.

Learn More and Get the Facts

We can't wait to have you as part of our #KCFamily! Your admissions counselor is here to help guide and support you every step of the way.

Admissions Requirements

  • Submit an Application for Undergraduate Admission and Scholarship Opportunities.
  • Keuka College is test optional and believes there's much more to you than just a test score. The admissions committee considers all application materials in its holistic review of your eligibility. 
  • There is no deadline to apply, and we offer rolling admissions. The sooner you submit your application, the sooner you'll receive your admissions decision and scholarship. In most cases, you'll receive a response from us within 1-2 weeks. 

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